• Level: University Degree
  • Subject: Media Studies
  • Word count: 2267

Extracts from this document…

Introduction

Running Head: Corporate Sponsorship Corporate Social Responsibility in the Mass Media: Creating Social Awareness Corporate Social Responsibility in the Mass Media: Creating Social Awareness Media advocacy is one of the most pervasive methods for charities and non-profit organizations to advance a social cause through informing the general public (Kotler & Lee, 2005). These organizations create advertising or public service announcements that infiltrate the commercial environment of media outlets in an attempt to raise awareness and fundraise on behalf of specific social issues. Through understanding the principles and effects corporate social responsibility and analyzing previous installments of CSR in media outlets, it is possible to maintain a balance among duties of reporting the truth, while simultaneously maintaining a profitable business, and improving the society a publication or company serves. Defining Charitable Organization…


Get FULL document “Corporate Social Responsibility in the Mass Media: Creating Social Awareness” FREE:

Add your comment:
Name:
E-mail:
Review: